client: Lumity

Elevating Lumity’s Branding

Lumity is a nutritional supplement brand with a narrative of that you can feel strong, healthy and beautiful, both inside and out. Here we have completely elevated Lumity’s brand experience with a more fun, energetic design. The aim was to produce a polished premium brand with a bold twist that shows the feeling of being youthful yet an experienced science backed brand. We have updated the brand through all touch points such as social media, email newsletters, email automated flows, print collateral and more.

Collage of wellness and skincare images with text, including a smiling older man, a woman relaxing, skincare routines, a dropper with a golden liquid, and tips to alleviate anxiety and reduce stress.
Instagram profile page named 'lumitylife' displaying skincare and lifestyle images, including women holding supplements, a supplement shopping list, skincare routines, and smiling people.
Color palette with six color swatches: purple, lemon sherbet, stone, clay, white, black, each with color codes, RGB, HEX, CYMK, and Pantone information.
Color palette showing three vertical color swatches labeled Ice Green, Sun Yellow, and Orange with their respective color codes and details.
Responsive website and mobile view of Lumity wellness products, featuring a smiling woman, two hands holding supplement bottles, and text about health and wellness starting from within. Buttons for 'Shop Female' and 'Shop Male' are visible.
A promotional card offering £65 off and £20 gift for Lumity, with a QR code and website link for Lumity Life.
A collage of promotional images for Lumity skincare supplements featuring brochures, product bottles with capsules, a smartphone displaying the Lumity app, and customer testimonials.
A two-page promotional brochure for Lumity Skin Nourishing Facial Oil featuring a woman with closed eyes applying skincare, a picture of the yellow facial oil bottle, and text describing skincare benefits and product launch details.