client: Lumia

Lumia Branding

Full brand design for new rehydration salts drink.

A large digital billboard advertising Lumia products with images of tennis, basketball, and water sports, mounted on a beige wall.
Three panels displaying the Lumia logo in different styles and backgrounds. The left panel has a dark blue background with the Lumia logo in yellow, the middle panel features a close-up of a yellow lemon with the Lumia logo in white, and the right panel shows a light blue background with the Lumia logo in dark blue.
Three stylized lowercase letter 'a's: one in yellow on a dark blue background, one in white on a light blue abstract background, and one in dark blue on a pale blue background.
A digital display on a wall providing hydration tips, showing 'Your daily dose of hydration' and a section titled 'Meet your daily dose of hydration' with colorful background images of water and citrus.
Graphic showing the word 't' plus 'a' combined with an 'a' to form a lemon, with labels explaining the combination and formation process.
Color palette chart with six sections: Deep blue, Mineral white, Powder blue, Lemon drop, Blood orange, and Grass green, each labeled with their color codes and hex values.
A presentation slide showing a light green background with the word 'Urbanist' in large font at the top left. Below, there are sections displaying the Urbanist semibold and regular typefaces with sample uppercase and lowercase alphabet characters, along with placeholder text for headings, body text, and subtitles.
Close-up of a tennis racket and a person's ankles wearing tennis shoes on a green court, contrasted with a close-up of a segmented orange grapefruit.
Six people surfing on large ocean waves, with bright yellow surfboards and one with a red surfboard. The image is split with the right side showing a close-up of a sliced mango, showing its yellow flesh and fibrous texture.
A young man holding a basketball under his chin on a basketball court, with a basketball hoop in the background, and a close-up of a textured basketball court surface showing red and blue sections.
Six Lumia hydration support packets, with three upright and three laid flat, featuring vibrant citrus fruit designs on the packaging, including strawberry, lime, and a mix of fruits.